Mastermind Insider: 18% response to lapsed client marketing

Mastermind Insider: 18% response to lapsed client marketing

Paul Green Content, Vets Mastermind, Videos


Click here for the full details of the Practice Mastermind

Every month I sit down with 13 non-competing veterinary practice owners. And we work together to make each of their businesses better.

The Mastermind Insider videos are a summary of the best ideas and biggest wins from the meeting. So you can apply them to your practice.

From April’s Practice Mastermind meeting:

  • Several practice owners have now had professional intro videos created for their home pages. Because video is the number one marketing tool to generate emotional engagement with pet owners in 2019

  • Practice owner A has started a lapsed client reactivation campaign. Only 59% of his active clients are up-to-date with vaccinations. They used a highly personalised piece of direct mail with an 18% return

  • Practice owner B is using an app called Trainual to systemise the entire business. It’s for systems, guidelines and an operations manual to systemise the training of all the team. This is the way to remove the chaos from the business

Click here for the full details of the Practice Mastermind