A £20,000 pay rise in 12 seconds

A £20,000 pay rise in 12 seconds

Paul Green Content, practice owner's mindset

Did you see something I posted in the Vets Marketing Facebook group a few weeks back? Here’s a screenshot of it: It happened at my Vets Mastermind group. This is a recreation of the conversation: Me: “How much less do you charge for a second consult?” T: “It’s £10 less.” Me: “Why do you charge less for a second consult? …

What if EVERY new client had to get insurance and join your health plan?

Video: What if EVERY new client had to get insurance and join your health plan?

Paul Green Content, marketing and sales, practice owner's mindset, Videos

Wouldn’t that be amazing? Because clients who are insured and in your health plan are typically your best clients. They’re more compliant. They visit more often. And ultimately, they spend more on their pet with you. Imagine if from this very moment, every single new client HAD to jump through these 2 hoops, in order to join your practice. This …

The answer to “more bloody work than hours”

Video 2 of 4: The answer to “more bloody work than hours”

Paul Green Content, practice owner's mindset, work/life balance

In my survey last week I asked this question: What’s the one thing (above all else) that stops you from doubling your net profit in the next 12 months? There were some very insightful answers: “Not enough hours in the day to keep all the plates spinning” “Time, and maybe some motivation” “Feeling overwhelmed with so many things to do and …

Tidy up

Tidying up (your practice)

Paul Green Content, practice owner's mindset, staff

Have you seen the big new show on Netflix right now? It’s called Tidying Up with Marie Kondo. The format is simple. She turns up at people’s houses and, er, helps them tidy up. Yeah, there’s a specific strategy to it and a load of crying and stuff too. But essentially that’s it. It’s quite compelling. And despite the excellent DC …