In summary: Talk to your clients’ hearts, not just their heads. The head is interested in saving money. The heart is interested in so much more. The heart makes the health plan buying decision. The head rubber stamps it.
Summer of video marketing: Testimonials made easy
We’re coming to the end of this series, after I declared this to be the summer of video marketing for your practice. And in my final video today, I top up on last week’s subject of easy content ideas… with the best content idea of all. It’s video testimonials. Your clients, telling your prospects why they should choose you. The …
Summer of video marketing: 4 reliable content ideas
So this is the summer of video marketing for your practice. And in my third video today, I address the most common question I’m asked about videos to promote a practice: What content to use. Here are 4 reliable themes you can use again and again to generate hundreds of different pieces of content.
Summer of video marketing: Your ideal kit list
I declared this to be the summer of video marketing for your practice. And in my second video today, I examine the kit you need to get going. The good news is, there’s very little you need to buy. The three things I mentioned in the video are: Camera: DJI Osmo Pocket Microphone: Clip on tie mic with long cable …
A call to arms: This is the summer of video marketing
Getting new pet owners to pick your practice is about influencing them at an emotional level. They pick a new vet with their heart, not their brain. And in 2019, there is no faster way to influence someone emotionally, than with a video. Today I’m making a call to arms and declaring this the summer of video marketing. Over the …
Video: What if EVERY new client had to get insurance and join your health plan?
Wouldn’t that be amazing? Because clients who are insured and in your health plan are typically your best clients. They’re more compliant. They visit more often. And ultimately, they spend more on their pet with you. Imagine if from this very moment, every single new client HAD to jump through these 2 hoops, in order to join your practice. This …
Video 1 of 4: Get more clients
Thanks to the 60+ people who responded to my survey last week, asking what educational videos I could film this week. The most common request was about how to get more new clients. So here you go… Questions? Email me personally at hello@practicemastermind.com
Couple of actions on your website (for better Google results)
As you were Googling on your phone at the weekend, did you notice that the search results looked a little different? Here’s an example: This change to the search engine results page has just rolled out to mobiles. And apparently it’s going to roll out to desktop searches, too. These are the three main changes: Some suggested actions for you: My …
Your clients don’t know what’s “normal”
There’s a multi storey car park I use in my home city of Milton Keynes now and again. It’s very tight, especially for bigger cars. And a couple of weeks ago, the car park and my car had a little falling out. The car park won. Yes I managed to completely wreck 3 panels The crash repair guy Rob said …
For UK vets: 5 ideas for really easy social media content
And click here to see the full details of my one time only, FREE vets marketing seminar The Ultimate Marketing System: How to generate a flood of new clients for your practice It’s in London on Thursday 28th March 2019