What do you see here?

Paul Green Content, practice owner's mindset, staff

This isn’t a trick question. What do you see here? Some people see an acorn. Some people see squirrel food. Others see it as a potential oak tree. And others still, see a potential forest in waiting. This tiny little acorn has the potential to be huge. To grow into something that will be valuable to thousands. Now think of …

The recurring revenue revolution

The recurring revenue revolution

Paul Green Content, marketing and sales, practice owner's mindset

In the couple of years I wasn’t able to work with vets and opticians (due to a non-compete clause when I sold my business), I started a marketing business for IT support companies. They’re very similar businesses to yours, in many ways. Certainly the business owners have the same desires and fears as practice owners. The one big difference is …

Taking an overview

The step back

Paul Green Content, practice owner's mindset, staff, work/life balance

My new friend’s business was crazy busy. Yet he had plenty of time and freedom to drink beer with me in the middle of the afternoon. He’s one of the school dads I’ve said hello to for years but never got round to actually talking to. Once we started a discussion at a school event a few weeks ago, we …

Worn carpet

I was so ashamed when they saw my worn carpet

Paul Green Content, practice owner's mindset

We had another family round for a barbecue at the weekend. PERFECT weather. It was their first time in our house. Their daughter goes to school with our daughter. A successful first social event. But something happened on their way out. The dad – his tongue loosened by sun and beer – glanced at our stairs and said “you’ll be …


Designing a better way: Part 2) Marketing & sales

Paul Green Content, marketing and sales

I spent months designing a manifesto for the Practice Mastermind. Because I’ve worked with enough practice owners over the years, to know that there is a better way. When we work together in the Practice Mastermind, the 16 “rules” of this manifesto will guide everything we do. In the first part, we looked at the 9 items of the business …