Lots of delicious content to help you grow your practice
This isn’t a trick question. What do you see here? Some people see an acorn. Some people see squirrel food. Others see it as a potential oak tree. And others still, see a potential forest in waiting. This tiny little acorn has the potential to be huge. To grow into something that will be valuable to thousands. Now think of …
In the couple of years I wasn’t able to work with vets and opticians (due to a non-compete clause when I sold my business), I started a marketing business for IT support companies. They’re very similar businesses to yours, in many ways. Certainly the business owners have the same desires and fears as practice owners. The one big difference is …
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My new friend’s business was crazy busy. Yet he had plenty of time and freedom to drink beer with me in the middle of the afternoon. He’s one of the school dads I’ve said hello to for years but never got round to actually talking to. Once we started a discussion at a school event a few weeks ago, we …
NOTE 1: This article is intended for veterinary practices. To read the same article tailored for opticians, click here. NOTE 2: You’re a member of my vets marketing Facebook group, right? If not, join it here. In January this year Mark Zuckerberg announced a major series of changes to the Facebook feed. They were designed to show people more of …
We had another family round for a barbecue at the weekend. PERFECT weather. It was their first time in our house. Their daughter goes to school with our daughter. A successful first social event. But something happened on their way out. The dad – his tongue loosened by sun and beer – glanced at our stairs and said “you’ll be …
You know the single biggest limiting factor in your practice? Look in the mirror and you’ll see it. It’s you. No surprise there, really. I’ve been saying for years that the practice owner is both the greatest asset, and the worst liability in the business. Here is a fact that you cannot disagree with: Your practice is what it is today …
I spent months designing a manifesto for the Practice Mastermind. Because I’ve worked with enough practice owners over the years, to know that there is a better way. When we work together in the Practice Mastermind, the 16 “rules” of this manifesto will guide everything we do. In the first part, we looked at the 9 items of the business …
When you get to the end of your life, you’re not going to look back and wish you’d spent more time stuck inside your practice, doing the routine (and frankly, dull) stuff you do a hundred times a week. Instead you’ll wish you’d spent more time with your family. Your children. Your friends. Having fun. Travelling, Golf. Hang gliding. Whatever …
