A £20,000 pay rise in 12 seconds

A £20,000 pay rise in 12 seconds

Paul Green Content, practice owner's mindset

Did you see something I posted in the Vets Marketing Facebook group a few weeks back? Here’s a screenshot of it: It happened at my Vets Mastermind group. This is a recreation of the conversation: Me: “How much less do you charge for a second consult?” T: “It’s £10 less.” Me: “Why do you charge less for a second consult? …

Summer of video marketing: Testimonials made easy

Summer of video marketing: Testimonials made easy

Paul Green Content, marketing and sales, Videos

We’re coming to the end of this series, after I declared this to be the summer of video marketing for your practice. And in my final video today, I top up on last week’s subject of easy content ideas… with the best content idea of all. It’s video testimonials. Your clients, telling your prospects why they should choose you. The …

19% response to client promotion

Mastermind Insider: 19% response rate to client promotion

Paul Green Content, Vets Mastermind

Click here for the full details of the Vets Mastermind Every month I sit down with 13 non-competing veterinary practice owners. And we work brilliantly together to make each of their businesses better. Better = more net profit and more holidays The Mastermind Insider videos are a summary of the best ideas and biggest wins from the meeting. So you …

How vets cut costs

How vets cut costs + increase net profits

Paul Green cash flow, Content, Videos

If you haven’t looked at your credit card terminal costs in the last 18 months, there’s a very high chance you’re being overcharged. I explain all in this short video. And then click here to see all the details on VetsCutCosts.com Click here to see all the details on VetsCutCosts.com

Mastermind Insider: 60 new clients from £90 on Facebook

Mastermind Insider: 60 new clients from £90 on Facebook

Paul Green Content, Vets Mastermind

Click here for the full details of the Vets Mastermind Every month I sit down with 13 non-competing veterinary practice owners. And we work brilliantly together to make each of their businesses better. Better = more net profit and more holidays The Mastermind Insider videos are a summary of the best ideas and biggest wins from the meeting. So you …

What if EVERY new client had to get insurance and join your health plan?

Video: What if EVERY new client had to get insurance and join your health plan?

Paul Green Content, marketing and sales, practice owner's mindset, Videos

Wouldn’t that be amazing? Because clients who are insured and in your health plan are typically your best clients. They’re more compliant. They visit more often. And ultimately, they spend more on their pet with you. Imagine if from this very moment, every single new client HAD to jump through these 2 hoops, in order to join your practice. This …